Do brand personality scales really measure brand personality?
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | ISSN: 1350-231X |
| Author | Kapferer, Jean-Noël, Azoulay, Audrey |
| Maintainer | CCSD |
| Last Updated | May 14, 2026, 21:30 (UTC) |
| Created | May 14, 2026, 21:30 (UTC) |
| Identifier | hal-00781544 |
| Language | en |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| creator | Kapferer, Jean-Noël |
| date | 2003-11-14T00:00:00 |
| harvest_object_id | 56bcb644-378a-4f75-b646-5b0bf2172697 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| relation | info:eu-repo/semantics/altIdentifier/doi/10.1057/palgrave.bm.2540162 |
| set_spec | type:ART |