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Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to th...
This dataset has no description
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Opening the Black Box of Buzzing Bloggers; Understanding How Consumers Deal w...
International audience -
The Tortoise and the Hare: Exploring Consumers Preference for Velocity or Dis...
International audience -
Impact of brand personality in 3 major relational consequences (trust, attach...
The purpose of this research is to offer a model that incorporates both direct and indirect effects of brand's perceived personality on three major relational... -
Do brand personality scales really measure brand personality?
International audience -
Is there really no hope for local brands?
International audience -
The post global brand
International audience -
Retailers and consumer changes in Early Modern Europe. England, France, Italy...
International audience -
Quels critères environnementaux pour le commerce équitable ? Croyances et att...
Fair Trade actors tend to strengthen their environmental criteria. The aim of this paper is to confront this tendency to the beliefs and expectations of consumers. To... -
Les prestations financières en ligne
The financial sector, as the other areas of law, has indisputably undergone major changes due to the fast and momentous development of new technologies over the past... -
Marketing Analysis on the Basis of Consumers' Degree of Involvement: Practica...
This dataset has no description
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Commerce, recompositions de l'habiter et de la ville
Besides a brief presentation about commercial modernization forms occurred during the late nineteenth century and throughout the twentieth, the objective of this paper... -
Construction of an Ideal Map (IdMap) based on the ideal profiles obtained dir...
In this paper, the Ideal Mapping technique is presented. It is similar to the preference mapping technique using the quadratic model proposed by Danzart. Indeed, both... -
Sensory property analysis of yams cultivated in Madagascar
Etude originale -
Co-creation with consumers : who has the competence and wants to cooperate
International audience -
A cross-cultural exploratory content analysis of the perception of luxury fro...
International audience -
Monitoring the success of REACH (ISEE962)
This dataset has no description
