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Socialisation des jeunes et éducation aux médias
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La mise en image
National audience -
Intransparent Markets and Intra-Industry Trade
URL des Documents de travail : http://centredeconomiesorbonne.univ-paris1.fr/bandeau-haut/documents-de-travail/ -
Do brand personality scales really measure brand personality?
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Is there really no hope for local brands?
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The post global brand
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Les applications des sciences humaines à la publicité : De la psychanalyse à ...
Applications of the human sciences to advertising: from the psychoanalysis to the implicit social cognition and the neuromarketing Abstract. The advertising executives... -
The Effectiveness of non-focal exposure to web banner ads
Nous montrons que des publicités sur internet non traitées en vision centrale sont tout de meme mémorisées et ont un impact sur l'attitude à l'égard de la marque,... -
Femmes en images : significations attribuées à la figure féminine dans la pub...
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Le scepticisme du consommateur face à la publicité : définition conceptuelle ...
Cet article vise, dans un premier temps, à clarifier la notion de scepticisme du consommateur face à la publicité, souvent confondu avec le cynisme. Un retour aux... -
Mass and nuclear charge yields for $^{237}$Np(2n$_{th}$,f) at different fissi...
title: The influence of advertising without message recall: the implicit effects of brand mere exposure ; Abstract: The experiment reproduces the advertising influence... -
Pairing correlations in the rotating nucleus discussed within the generator c...
The influence of nuclear rotation on pairing correlations is discussed using a simple solvable two-level model. Exact solutions are compared to approximate ones... -
Electrical conductivity modification in iron implanted MGO
Thanks to an experimentation, this research studies nonconscious effects of two broadcast sponsorships on attitude toward a new brand. This brand sponsors two... -
A Research Agenda for Making Scanner Data More Useful to Managers
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La batalla política y legal en Ecuador ante la creación de un sector estatal ...
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High-spin states in the odd-odd nucleus $^{108}_49}$In
This dataset has no description
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Etude sur prototype et par simulation d'un detecteur d'antineutrinos a base d...
This dataset has no description
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Online advertising on traditional news organisations websites. Market constru...
The online advertising market is a complex, unstable and evolutive one. Our thesis describes and explains the way this market works for online news publishers from... -
Recursion relations for Clebsch-Gordan coefficients of U$_q$(SU$_2$) and U$_q...
International audience
