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Do brand personality scales really measure brand personality?
International audience -
Is there really no hope for local brands?
International audience -
The post global brand
International audience -
The New Strategic Brand Management
This dataset has no description
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[Re]Inventing the Brand - Can Top Brands Survive the New Market Realities ?
Are the "classical" rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and... -
Impact of Sports Sponsorship Brand on the Value of Tunisian Companies
Tunisian companies undertaking progressive steps of sports sponsorship and multiplying their efforts for large-scale brand sponsor strategy. This research aims at... -
Paris as a Brand
This dataset has no description
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La matière nucléaire dans son état fondamental : un état de nucléons corrélés...
This article particularly proposes an approach of the communication of the total marks while being interested in those exploiting their strong capacity symbolic... -
Conversion electron Moessbauer spectroscopy and (p $\alpha \gamma$) nuclear r...
This article particularly proposes an approach of the communication of the total marks while being interested in those exploiting their strong capacity symbolic... -
Retailer brand equity : an approach based on store image
This dataset has no description
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Light particles emitted with very forward quasi-projectiles and the mechanism...
This article particularly proposes an approach of the communication of the total marks while being interested in those exploiting their strong capacity symbolic... -
A new measurement of direct CP violation in two pion decays of the neutral kaon
This article particularly proposes an approach of the communication of the total marks while being interested in those exploiting their strong capacity symbolic... -
Luminescence kinetics of PbWo4 scintillator crystals
This article particularly proposes an approach of the communication of the total marks while being interested in those exploiting their strong capacity symbolic... -
Le naming : facilitateur de management de grands projets industriels ?
International audience -
30 ANS DE RECHERCHE SUR LA MARQUE BtoB
Poster présenté au Congrès de l'Association Française du Marketing
