Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | 36th EMAC Annual Conference |
| Author | Dalsace, Frédéric |
| Maintainer | CCSD |
| Last Updated | May 22, 2026, 04:23 (UTC) |
| Created | May 22, 2026, 04:23 (UTC) |
| Identifier | hal-00686957 |
| Language | en |
| contributor | Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) ; Ecole des Hautes Etudes Commerciales (HEC Paris)-Centre National de la Recherche Scientifique (CNRS) |
| coverage | Reykjavik, Iceland |
| creator | Dalsace, Frédéric |
| date | 2007-05-22T00:00:00 |
| harvest_object_id | b3908f32-1a00-4a48-8991-e8d78325a972 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:COMM |