Opening the Black Box of Buzzing Bloggers; Understanding How Consumers Deal with the Tension between Authenticity and Commercialism in Seeded WOM Campaigns
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | Advances in Consumer Research |
| Author | de Valck, Kristine, Kozinets, Robert, V., Wilner, Sarah, J.S., Wojnicki, Andrea, C. |
| Maintainer | CCSD |
| Last Updated | May 20, 2026, 13:15 (UTC) |
| Created | May 20, 2026, 13:15 (UTC) |
| Identifier | hal-00692099 |
| Language | en |
| contributor | Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) ; Ecole des Hautes Etudes Commerciales (HEC Paris)-Centre National de la Recherche Scientifique (CNRS) |
| creator | de Valck, Kristine |
| date | 2008-05-20T00:00:00 |
| harvest_object_id | 96997e42-e1a5-4d05-bd6a-59c26ec504f3 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:ART |