Marketing Analysis on the Basis of Consumers' Degree of Involvement: Practical Applications
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | 37e Congrès ESOMAR |
| Author | Kapferer, Jean-Noël, Laurent, Gilles |
| Maintainer | CCSD |
| Last Updated | May 14, 2026, 04:09 (UTC) |
| Created | May 14, 2026, 04:09 (UTC) |
| Identifier | hal-00794000 |
| Language | en |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| coverage | Rome, Italy |
| creator | Kapferer, Jean-Noël |
| date | 1984-05-14T00:00:00 |
| harvest_object_id | 89f5a627-ec38-4b6b-ba61-67ad228db951 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:COMM |