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Le concept d'ensemble de considération chez l'enfant
The main objective of this article is the setting in light of the existence of the concept of consideration set among children. In our knowledge, no study tried this... -
Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to th...
This dataset has no description
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The Europeanization of Brands: Beyond the Local/Global Dichotomy
This dataset has no description
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Managing brands through rumors
This dataset has no description
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The role of wholesale brands for buyer loyalty: a transaction cost perspective
International audience -
A new affinity measure based on the personality of brands and newspapers/maga...
CAHIER DE RECHERCHES n° 2012-06 E3 -
A cross-cultural exploratory content analysis of the perception of luxury fro...
International audience
