A new affinity measure based on the personality of brands and newspapers/magazine brands: a French Perspective
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | https://shs.hal.science/halshs-00849796 |
| Author | Valette-Florence, Pierre, Valette-Florence, Rita |
| Maintainer | CCSD |
| Last Updated | May 10, 2026, 04:14 (UTC) |
| Created | May 10, 2026, 04:14 (UTC) |
| Identifier | halshs-00849796 |
| Language | en |
| Rights | https://about.hal.science/hal-authorisation-v1/ |
| contributor | Centre d'études et de recherches appliquées à la gestion (CERAG) ; Université Pierre Mendès France - Grenoble 2 (UPMF)-Centre National de la Recherche Scientifique (CNRS) |
| creator | Valette-Florence, Pierre |
| date | 2012-05-10T00:00:00 |
| harvest_object_id | 9d48444b-4e4f-45a4-9b47-5d19fe8587ce |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-09-27T00:00:00 |
| set_spec | type:OTHER |