The Europeanization of Brands: Beyond the Local/Global Dichotomy
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | Handbook of Management |
| Author | Kapferer, Jean-Noël |
| Maintainer | CCSD |
| Last Updated | May 14, 2026, 10:48 (UTC) |
| Created | May 14, 2026, 10:48 (UTC) |
| Identifier | hal-00789276 |
| Language | en |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| creator | Kapferer, Jean-Noël |
| date | 1995-05-14T00:00:00 |
| harvest_object_id | eb67b683-72f2-4a47-8aea-8a163c85f182 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:COUV |