The New Strategic Brand Management
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | https://hec.hal.science/hal-00786821 |
| Author | Kapferer, Jean-Noël |
| Maintainer | CCSD |
| Last Updated | May 14, 2026, 14:01 (UTC) |
| Created | May 14, 2026, 14:01 (UTC) |
| Identifier | hal-00786821 |
| Language | en |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| creator | Kapferer, Jean-Noël |
| date | 2004-05-14T00:00:00 |
| harvest_object_id | 81bbdb41-7b85-4e9e-a3ec-d68d8b259557 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:OUV |