Light particles emitted with very forward quasi-projectiles and the mechanism in the fragmentation of 44 MeV/amu $^{-1}$$^{40}$Ar on $^{27}$Al,$^{58,64}$Ni,and $^{197}$Au

This article particularly proposes an approach of the communication of the total marks while being interested in those exploiting their strong capacity symbolic system. It tries to explain their success while reconsidering the history of the concept of advertising brand and their strategies to conclude on their current step. It proposes finally a certain number of research orientations opened by this object.