30 ANS DE RECHERCHE SUR LA MARQUE BtoB

Poster présenté au Congrès de l'Association Française du Marketing

Data and Resources

Additional Info

Field Value
Source https://shs.hal.science/halshs-00972015
Author Benaroya, Christophe
Maintainer CCSD
Last Updated May 5, 2026, 17:24 (UTC)
Created May 5, 2026, 17:24 (UTC)
Identifier halshs-00972015
Language fr
contributor Marketing & Communication Networks (M&CN) ; Toulouse Business School (TBS)
creator Benaroya, Christophe
date 2010-05-06T00:00:00
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harvest_source_id 3374d638-d20b-4672-ba96-a23232d55657
harvest_source_title test moissonnage SELUNE
metadata_modified 2026-03-18T00:00:00
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