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Explaining and Predicting the Impact of Branding Alliances and Web Site Quali...
This dataset has no description
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Competitive advantage through entrepreneurial marketing : a case study of a s...
The French wine industry has experienced a number of economic, social and political challenges over the last 20 years relating to a decline in worldwide production and... -
Londres 2012 : les dessous d'une Tour Eiffel sous stéroïdes
International audience -
The foreign policy of the State of Qatar (1995-2010) : contribution for under...
Since the arrival of the Emir Sheikh Hamad Bin Khalifa Al Thani to the power in 1995, Qatar has become a major player in international mediation. This thesis aims to... -
The impact of brand familiarity, branding and distribution strategy on luxury...
This dataset has no description
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Business to Business Marketing
The Handbook Reference for BtoB Marketing "Business to Business Marketing" is the reference handbook for years in the French speaking countries. It encompasses the... -
Balancing acts: Managing employees and reputation in social media
International audience -
Against Disponible Territories : A Preliminary Critical Approach to Systems o...
International audience -
Aerospace Marketing Management
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an... -
BtoB Branding
BtoC brands have already reached a maturity stage while BtoB brands remain in a fast-growing stage, both in terms of marketing & brand manager positions and in... -
30 ANS DE RECHERCHE SUR LA MARQUE BtoB
Poster présenté au Congrès de l'Association Française du Marketing
