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Retail brand equity: Conceptualization and measurement
International audience -
Stealing Brand Equity: Measuring Perceptual Confusion Between National Brands...
International audience -
The impact of brand personality and sales promotions on brand equity
International audience -
Stealing Brand Equity: Measuring Perceptual Confusion Between National Brands...
International audience -
Brand equity and brans personality : theoretical and empirical contributions ...
Nowadays, the brands undoubtly represent an important element of the consumer society. The number of brands does not stop increasing, thus creating a confusion in the... -
Retail brands in health sector
This dataset has no description
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Retailer brand equity : an approach based on store image
This dataset has no description
