The impact of brand personality and sales promotions on brand equity
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | ISSN: 0148-2963 |
| Author | Valette-Florence, Pierre, Guizani, H., Merunka, Dwight |
| Maintainer | CCSD |
| Last Updated | May 14, 2026, 15:09 (UTC) |
| Created | May 14, 2026, 15:09 (UTC) |
| Identifier | halshs-00786047 |
| Language | en |
| contributor | Centre d'études et de recherches appliquées à la gestion (CERAG) ; Université Pierre Mendès France - Grenoble 2 (UPMF)-Centre National de la Recherche Scientifique (CNRS) |
| creator | Valette-Florence, Pierre |
| date | 2011-05-14T00:00:00 |
| harvest_object_id | cbb4c95e-4ed4-45ea-bcba-ebdd2b82ed7a |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-09-27T00:00:00 |
| set_spec | type:ART |