Retail brand equity: Conceptualization and measurement
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | ISSN: 0969-6989 |
| Author | Jara, Magali, Cliquet, Gérard |
| Maintainer | CCSD |
| Last Updated | May 26, 2026, 10:10 (UTC) |
| Created | May 26, 2026, 10:10 (UTC) |
| Identifier | halshs-00675161 |
| Language | en |
| contributor | Laboratoire d'économie et de management de Nantes Atlantique (LEMNA) ; Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes (IEMN-IAE Nantes) ; Université de Nantes (UN)-Université de Nantes (UN) |
| creator | Jara, Magali |
| date | 2012-05-26T00:00:00 |
| harvest_object_id | 3db1cd9a-3757-4eb9-a0e1-b06d8732413d |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2024-08-27T00:00:00 |
| relation | info:eu-repo/semantics/altIdentifier/doi/10.1016/j.jretconser.2011.11.003 |
| set_spec | type:ART |