Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | https://hec.hal.science/hal-00788649 |
| Author | Kapferer, Jean-Noël |
| Maintainer | CCSD |
| Last Updated | May 14, 2026, 11:36 (UTC) |
| Created | May 14, 2026, 11:36 (UTC) |
| Identifier | hal-00788649 |
| Language | en |
| contributor | HEC Paris - Recherche - Hors Laboratoire ; Ecole des Hautes Etudes Commerciales (HEC Paris) |
| creator | Kapferer, Jean-Noël |
| date | 1992-05-14T00:00:00 |
| harvest_object_id | 14a59084-b15e-4d3a-887d-8d6aa3752154 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-03-31T00:00:00 |
| set_spec | type:OUV |