This research has as an objective analysis of the persuasive speech in the context of religious discourse. Our work dissects the tools used by speakers to persuade listeners to support a broad theoretical assumption. This thesis is supported on the proposed study area Rhetoric of discourse analysis, pragmatics and cognitive linguistics.We show that if these different areas can be complementary in the study of persuasive techniques. We have identified and analyzed some orchestrated by the human brain during cognitive processes of persuasion. These operations are identified by specific linguistic cues.The framework of this research is to explain how the religious structured and persuasive speeches and what techniques have speakers. With answers to these key questions, we are able to know more deeply the tricks of speech of persuasion that can be useful well beyond the field of linguistics
