-
EFFECTS OF ANTI-TOBACCO BRANDS AD PARODIES ON CIGARETTE BRANDS ATTITUDE
International audience -
Peur et persuasion : une étude empirique dans un contexte français de lutte c...
This dataset has no description
-
Les applications des sciences humaines à la publicité : De la psychanalyse à ...
Applications of the human sciences to advertising: from the psychoanalysis to the implicit social cognition and the neuromarketing Abstract. The advertising executives... -
The Effectiveness of non-focal exposure to web banner ads
Nous montrons que des publicités sur internet non traitées en vision centrale sont tout de meme mémorisées et ont un impact sur l'attitude à l'égard de la marque,... -
Primordial nucleosynthesis and nuclear reaction rates uncertainties.
The present analysis is devoted to interdiscourse functions in argumentative activities in psychological consulting on radio. The interdiscourse participates in... -
Les Chemins de la persuasion : le mode d'influence des médias et de la publicité
This dataset has no description
-
Mass and nuclear charge yields for $^{237}$Np(2n$_{th}$,f) at different fissi...
title: The influence of advertising without message recall: the implicit effects of brand mere exposure ; Abstract: The experiment reproduces the advertising influence... -
Second harmonic emission from an underdense laser-produced plasma and filamen...
Abstract Thanks to an experimentation, this research studies the effects of two broadcast sponsorships on implicit attitude toward a new brand. This brand sponsors two... -
Cognition, Persuasion and Decision Making in Older Consumers
International audience -
Publicité, marketing et parfums : approche psychosociale d'une double illusion
En s'intéressant aux liens existant entre publicité, marketing et parfums, cet article pénètre dans le monde de la magie des symboles et des fausses impressions. A... -
High-spin states in the odd-odd nucleus $^{108}_49}$In
This dataset has no description
-
Etude sur prototype et par simulation d'un detecteur d'antineutrinos a base d...
This dataset has no description
-
The binding communication : effects on cognitive and behavioural dimensions
This thesis falls within the works on the commitment. Its objective is to investigate paradigm of the binding communication. It is a question of making a link between... -
The Art of Trickery. Lexical, Rhetorical and Dramaturgical Study of Trickery ...
The characteristics of the crafty behavior of trickery, and the surprising variety of domains where it appears and is put into practice, makes this mind phenomenon a... -
Event recognition - multivariate analysis methods to tag b quark events in ALEPH
The present analysis is devoted to interdiscourse functions in argumentative activities in psychological consulting on radio. The interdiscourse participates in... -
"No se trata de convencer, sino de convivir". L'ère post-persuasion
This dataset has no description
-
Persuasion or Alignement?
This dataset has no description
-
Recursion relations for Clebsch-Gordan coefficients of U$_q$(SU$_2$) and U$_q...
International audience -
The Clover : a New Generation of Composite Ge Detectors
Abstract Thanks to an experimentation, this research studies the effects of two broadcast sponsorships on implicit attitude toward a new brand. This brand sponsors two...
