The impact of brand familiarity, branding and distribution strategy on luxury brand dilution
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | 2011 World Marketing Congress - Academy of Marketing Science, Reims Management School |
| Author | Magnoni, F. |
| Maintainer | CCSD |
| Last Updated | May 9, 2026, 17:43 (UTC) |
| Created | May 9, 2026, 17:43 (UTC) |
| Identifier | halshs-00862433 |
| Language | en |
| contributor | Centre d'études et de recherches appliquées à la gestion (CERAG) ; Université Pierre Mendès France - Grenoble 2 (UPMF)-Centre National de la Recherche Scientifique (CNRS) |
| coverage | Reims, France |
| creator | Magnoni, F. |
| date | 2011-07-19T00:00:00 |
| harvest_object_id | 30ef3a0e-cdfa-4602-bf85-61fd1484d1b9 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2026-04-28T00:00:00 |
| set_spec | type:COMM |