Les superstitions du consommateur: définition, mesure et impact sur le comportement d'achat

This article documents the development and validation of a multidimensional superstition scale (MSS). Superstition is conceptualized as a three dimension personality trait: belief in culturally shared superstitions, superstitious pessimism and magical thinking rituals. We carried out three exploratory studies and three quantitative data collections (n=889) in order to propose a reliable and valid scale whose effects on several consumption contexts have been demonstrated.