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Les superstitions du consommateur: définition, mesure et impact sur le compor...
This article documents the development and validation of a multidimensional superstition scale (MSS). Superstition is conceptualized as a three dimension personality... -
Matinal ou vespéral ? Etude des consommateurs à être du matin et/ou du soir e...
This article aims at understanding consumers' morningness or eveningness orientation. A qualitative study (N=10) among consumers added with a quantitative study... -
An ergonomic approach of commercial websites : from consumer perception to co...
Pas de résumé en anglais -
Explaining and Predicting the Impact of Branding Alliances and Web Site Quali...
This dataset has no description
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Relations entre le système de consommation et les comportements en magasin : ...
Within the course of the theory of cultural consumption (CCT), this research aims to enlighten on the relationship between the consumer to hir or her system of... -
The roots of brand loyalty decline: An international comparison
International audience -
The Effectiveness of non-focal exposure to web banner ads
Nous montrons que des publicités sur internet non traitées en vision centrale sont tout de meme mémorisées et ont un impact sur l'attitude à l'égard de la marque,... -
Brand and country-of-origin effect on consumers' decision to purchase luxury ...
International audience -
Etude sur prototype et par simulation d'un detecteur d'antineutrinos a base d...
This dataset has no description
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It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Co...
International audience -
Heavy flavour production in Z decays
This dataset has no description
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Odors and consumer behavior in a<br />restaurant
International audience -
Two scalar particles in light-front dynamics : from weak binding limit to hig...
This dataset has no description
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Between prevention and promotion : the impact of mortality salience on situat...
Death is the unescapable event that most of individuals want to hide motivated by a fundamental will to stay alive. Because it can be source of mystery, fascination... -
Managers’ and consumers’ representations of the closeness to a store : a cont...
Getting close to the consumer is one major concern in retailing. This research tries to understand the rehabilitation of small food stores in the French retailing...
