Chile is one of a set of so-called New World countries that has enjoyed a meteoric trajectory over the last thirty years in the field of vine and wine. Indeed, it is the tenth country in terms of area of vineyards, and the ninth country in terms of exports in the world. While Chile has nearly 115,000 hectares of vines in 2010, the equivalent of a big French wine region, he appeared in the new world of wines at the speed of an asteroid. Still absent from the international scene in the mid-1980s, it doubles some European countries. This feat requires to focus on the mechanisms that have allowed such an ascent. Ascent facilitated by the fact that these countries upset some frames and wine-codes that existed previously.