Modeling the age-related reminiscence bump in brand recall to take into account consumers age-related cognitive decline
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | Marketing Science Conference |
| Author | Laurent, Gilles, Lambert-Pandraud, R. |
| Maintainer | CCSD |
| Last Updated | November 6, 2026, 00:47 (UTC) |
| Created | November 6, 2026, 00:47 (UTC) |
| Identifier | hal-00713461 |
| Language | en |
| contributor | Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) ; Ecole des Hautes Etudes Commerciales (HEC Paris)-Centre National de la Recherche Scientifique (CNRS) |
| coverage | Boston, United States |
| creator | Laurent, Gilles |
| date | 2012-06-06T00:00:00 |
| harvest_object_id | 41a13150-6c1a-4a9a-81e0-ed4e438940c9 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2026-06-29T00:00:00 |
| set_spec | type:COMM |