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Ideation of IoT services with citizen: coupling GenIoT and AloHa! methods
International audience -
Client " exécutant ", " assistant marketing ", " relais " ou " apporteur de s...
Since a long time, companies have tried to involve the consumer in the production of service. These approaches are highly increasing and advocate a new view of... -
Customer participation in retailer service offerings: a proposed typology of ...
International audience -
Client " exécutant ", " assistant marketing opérationnel", " relais " ou " ap...
Since a long time, companies have tried to involve the consumer in the production of service. These approaches are developing fastly and advocate for a new vision of... -
Service Delivery and Co-Creation to support Value and Sustainability in PSS d...
International audience -
MULTIDICIPLINE TEAMS FOR INTELLIGENT INNOVATION: EDUCATING AND TRAINING ENGIN...
Holistic approach for intelligent innovation is obtained in integrated design teams by mixing up backgrounds and skills into multidiscipline teams. However, is mixing... -
Les lead-users en marketing : interrogations et nouvelles contributions psych...
International audience
