This thesis aims to understand the effect of the dynamics of copolymer micelles on their rheological properties. Indeed amphiphilic copolymers can self-assemble in water to form various micellar microstructures spherical, cylindrical or lamellar. Their dynamic is a critical parameter to define their range of applications, particularly in the transport of drugs and in the synthesis of mesostructured materials. Micelles are structured continuous: they can form and dissociate into monomers, merge or fragment. We have developed a method based on fluorescence to probe directly collective micellar dynamics of fusion and fission in a number of triblock copolymers of PEO -PPO -PEO family.This thesis focuses on the study of micellar systems formed by triblock copolymers (nonionic surfactants) and cationic surfactants at concentrations and temperatures where spherical micelles and rod like micelles are formed. Such structures may be formed spontaneously when the system is subjected to appropriate conditions of concentration and temperature or to the induction of these by adding inorganic or organic salts, or by applying shear stresses to the surfactant/water system.The technique of dynamic light scattering (DLS) was used to evaluate the transition of the structure in micellar solutions by changing the temperature and the structure of the system itself at given concentration - temperature conditions.Stress relaxation experiments were performed where temporary relaxation of stress is measured after a momentary deflection in aqueous solutions of P103. The relaxation times (or rate) are compared with those obtained by light scattering and their relation to the size of the micelles is shown. The stress relaxation presented a Maxwelian behavior. The relaxation times showed temperature dependence with characteristic behavior schemes for elongated and spherical micelles respectively.In this work, we also study the micellar system CTAnFB where “n” is substitution of fluorine in the ortho position (F:2) meta ( F:3) and para (F:4), namely CTAortoFB/water CTAmetaFB/water and CTAparaFB/water systems in diluted concentrations. We presented a study of molecular dynamics simulation of the hydration of ortho-, meta-, para- Fluorobenzoate surfactants and its effect on the formation of micelles.The effect of hydrotropes organic counterions , 2- , 3- and 4- fluorobenzoic acid (2FB-, 3FB- and 4FB-, respectively), the shear thickening behavior of aqueous micellar solutions of rod like micelles thereof salts with cations of cetyltrimethylammonium (CTA2FB, CTA3FB and CTA4FB ) were studied.This work has contributed to the understanding of the synergy between the structure, dynamics and rheology of micellar in this family of copolymer.