Public transport management is currently going through important changes, passing from one scale to another: decentralizing from the national level and extending at the local level. The range of transport management powers of the French administrative regions have widened, thus creating new management problems. Within the context of these new questions, our research proposes management solutions which take into account both the continual evolution of daily mobility and the new scales of transport management. More specifically, we considered a specific stage often neglected in geographical approaches to the suject. This stage called traffic generation consists in modelling the process of choice at the point origin of an individual journey. So far, the way that these questions have been treated using transport economy methods has obscured an important stage in the conception of traffic generation, the geographical stage. This stage relates to the zoning of the study area which constrains trip generation. We propose here to carry out the complete modelling of the traffic generation stage in the Franche-Comté region. This includes the understanding and the delimitation of our study area. Other results are the creation of a relevant zoning system in relation to management issues, in order to produce a final assessment of trip generation for the zoning system.
