Why are the creative SMEs an asset in front of the problem of the employment in remote rural areas? More generally what do they offer to this space and how to have a better accompaniment for the creation of these activities? This issue is applied on the example of the Auvergne and Limousin regions from qualitative works concerning three places: “plateau du Cézallier”, “Parc Naturel Régional Millevaches en Limousin” and “Pays des Combrailles”. The creative SMEs create some new jobs in areas where most of the economic activities are in trouble. They are the result of people living and working on a chosen territory and so setting up complex and often marginally systems. Therefore, they are discreet innovations. The modalities and the strong degree of territorial embeddedness of these creative SMEs show that they are real assets for the territorial development. The creation and embeddedness process of these SMEs is supporting by meetings with project support professionnals and territorial development actors. As a result, professional and social networks are built up by the creators of these SMEs. Those are both involved in local networks and, to a lesser extent, in external networks. The creators of creative SMEs become then real stakeholders of the development of their territory. However, the task of project support professionnals is an issue regarding these specificities. Territorial and associative stakeholders display devices fitting those SMEs characteristics, while the proposals of institutional actors are mostly in trouble regarding them. At last, local communities are essential supports for creation process of creative SMEs through territorial animation that facilitate networking and territorial organization of various actors in connection with these SMEs.
