The theme of this thesis is the landscape in its specificity vineyard analyzed as a spatial representation in the building process of the geographical area of viticulture growing and the use of image of vineyard landscape as spatial landscape of the wine of the regions of Geographical Indication (GI’s) Vale dos Vinhedos, Pinto Bandeira and Monte Belo, Brazil. The objective was to explain the use of vineyard landscape as spatial representation and the images of vineyard landscape as spatial symbol for the wines of GI’s. The theoretical sources to analyze are related to the Critical geography and with the Cultural geography. The organization of the geographic area of the regions of GI’s comes within the context of the Italian colonization process in which its culture was part of the cultivation of vines. The vineyard regional industry development took the conditions of implementation of GI’s, whose producers associations begun to use images of landscape wine to build wine-region-toponym. The landscape analysis revealed six types of landscapes and a sous-type of traditional wine-growing landscapes and five types of modern wine landscapes, occurring in both natural and constructed features characteristic among these was the Araucaria angustifolia and the use of Platanus acerifolia in support of the vineyards, and is the Etruscan wine growing tradition. The analysis of the landscape wine images used by associations showed that there are significant differences; the most are images of traditional wine landscape. The association of Vale dos Vinhedos and Monte Belo established direct links of wine-region- landscape, but not Pinto Bandeira. The survey showed that landscape is a representational symbol of regional area and of the wine of GI’s from Vale dos Vinhedos, Pinto Bandeira and Monte Belo.
