Management innovation is a specific genre within the literature on innovation. We will focus on a critical phase on managerial innovations lifecycle, sprawling between invention and diffusion. We aim at understanding the processes at work between the moment an innovation is invented within an organization and the moment it is considered established and validated by numerous organizations. Relying on a case study and a participative observation approach, we will put forward an exploratory analysis of this phase allowing to highlight its characteristics in various lights: evolution of content and rhetoric, evolution dynamics and design system
