AFNOR published, in May 2003, the SD21000, guide for the taking into account of the stakes of sustainable development in enterprise management and strategies. Translation of its recommendations in a diagnosis tool, and its experimentation within 78 French SME, will enable us to validate our assumptions - if considering of stakeholders and their expectations is a necessary condition, it is not sufficient to integrate sustainable development principles -, and contribute to the favourable location of the SD21000 Guide in the perspective of the intended ISO 26000. If our companies progressed on most of the stakes in particular those relative to the of production and consumption modes, until then underestimated, the environmental stakes in long term remain insufficiently taken into account by companies, asking the question of the role of authorities.
