In this research, the uses of television on the mobile phone will be studied in their relation to the contexts and situations to which they are adjusted. This concerns the ways in which users consult and watch television on their mobile phones in public spaces by taking into account the environment. How do users recognize and use sensitive material affordances allowed by the environment? The comparative approach between France and Romania allows us to include in the analysis the “anthropological dimension” of these uses. How these uses are in-formed by social norms ? The question of the identity of television on mobile phones is studied from the angle of frictions and contacts to other media. In terms of method, we were inspired by the "new communication turn" (the School of Palo Alto) and the "pragmatist turn”. This implies that onlyexpressions can be analyzed and not the reasons, motivations or thoughts hidden in the "head" of users. The results of this research include a proposal in this direction that may enrich the methodological reflections around a renewed approach of emerging uses
