The search for neutrinoless double β decay probes lepton number conservation with high sensitivity and investigates the neutrino nature and mass scale. Experiments presently in preparation will cover the quasi-degeneracy region of the neutrino mass pattern. Probing the inverted hierarchy region requires improved sensitivities and next-generation experiments, based either on large expansions of the present searches or on new ideas. We examine here a novel technology relying on ZnMoO4 scintillating bolometers, which can provide an experiment with background close to zero in the ton × year exposure scale. The promising performance of a pilot detector is presented, both in terms of energy resolution and background control. A preliminary study of the sensitivities of future experiments shows that the inverted hierarchy region is within the reach of the technique here proposed. A realistic phased approach program towards a next-generation search is presented and briefly discussed.
