Rynek i konsumpcja jako wspolczesna "swietosc".

The basic thesis of the paper is to analyze the processes which make the market and consumption become a contemporary sainthood. A market access, an ability to consume, the consumer choices, helping the postmoderns individuals to identify "us" and "strangers". Descartes famous argument - I think so I am, should be expressed today as - I consume so I am. Sainthood world of market becomes the echanted world in which every consumer can afford to create thier own "enchanted and secret garden".