Financial performance of store-within-store strategy in the french fashion industry

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Additional Info

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Source 2013 American Marketing Association (AMA) summer educators conference proceeding - Innovating an collaborating in a global marketplace
Author Amadieu, Paul, Picot-Coupey, Karine, Viviani, Jean-Laurent
Maintainer CCSD
Last Updated May 9, 2026, 03:08 (UTC)
Created May 9, 2026, 03:08 (UTC)
Identifier halshs-00880648
Language en
contributor Montpellier Research in Management (MRM) ; Université Montpellier 1 (UM1)-Université Paul-Valéry - Montpellier 3 (UPVM)-Université Montpellier 2 - Sciences et Techniques (UM2)-Université de Perpignan Via Domitia (UPVD)-Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
coverage Boston, United States
creator Amadieu, Paul
date 2013-08-09T00:00:00
harvest_object_id d80e104a-0538-4c57-8441-a499b35dcfb6
harvest_source_id 3374d638-d20b-4672-ba96-a23232d55657
harvest_source_title test moissonnage SELUNE
metadata_modified 2025-01-08T00:00:00
set_spec type:COMM