Optimizing geofencing for location-based services : a new application of spatial marketing
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | 42nd Academy of Marketing Science (AMS) annual conference |
| Author | Streed, Odile J., Cliquet, Gérard, Kagan, Albert |
| Maintainer | CCSD |
| Last Updated | May 10, 2026, 22:58 (UTC) |
| Created | May 10, 2026, 22:58 (UTC) |
| Identifier | halshs-00828008 |
| Language | en |
| contributor | Offutt School of Business ; Concordia College [MN] |
| coverage | Monterey, United States |
| creator | Streed, Odile J. |
| date | 2013-05-15T00:00:00 |
| harvest_object_id | f1104e20-3002-4aab-bc7b-948edfcd0d90 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2024-03-20T00:00:00 |
| set_spec | type:COMM |