a new affinity measure based on the personality of brands and newspaper/magazine brands: a French perspective
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | Society of Marketing Advances Conference |
| Author | Valette-Florence, Rita, Valette-Florence, Pierre |
| Maintainer | CCSD |
| Last Updated | May 11, 2026, 15:15 (UTC) |
| Created | May 11, 2026, 15:15 (UTC) |
| Identifier | halshs-00809637 |
| Language | en |
| contributor | Centre d'études et de recherches appliquées à la gestion (CERAG) ; Université Pierre Mendès France - Grenoble 2 (UPMF)-Centre National de la Recherche Scientifique (CNRS) |
| coverage | Orlando, United States |
| creator | Valette-Florence, Rita |
| date | 2012-05-11T00:00:00 |
| harvest_object_id | ec582d14-0aae-425b-b1d1-a36aac014f62 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-09-27T00:00:00 |
| set_spec | type:COMM |