In this paper, we focus on "management" and "treatment" of infertility among infertile heterosexual couples in French society. Before having such fertility problems, these couples met the social requirements for becoming parents. But the failure of the pregnancy project puts them outside the dominant gendered norms of procreation, that is entry into parenthood. This analysis of intimate, social and medical management during the first years of infertility shows that women tend to develop actions to get pregnant rapidly, and so to conform to social norms. For men, the experience of infertility, especially of male infertility, remains less expressive and more taboo.
