La "galaxie" Groupon : état des controverses et perspectives d'avenir pour l'achat groupé en ligne

Despite criticism, leading group-buying websites continue to grow up. The magnitude of the discount percentage suggests new equilibrium between actors. The scarce literature on the subject has focused on the profitability from the merchants' point of view. Therefore, we deem it necessary to enrich our understanding of consumer's perceptions of fairness and value and their impact on loyalty towards daily deals websites.