Warning Young Adults Against Tobacco Consumption Through Ad Parodies: its Effects on Cigarette Brands Attitude
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | EMAC Proceedings |
| Author | Parguel, Béatrice, Lunardo, Renaud, Chebat, Jean-Charles |
| Maintainer | CCSD |
| Last Updated | May 16, 2026, 05:11 (UTC) |
| Created | May 16, 2026, 05:11 (UTC) |
| Identifier | halshs-00704000 |
| Language | en |
| Rights | https://about.hal.science/hal-authorisation-v1/ |
| contributor | Dauphine Recherches en Management (DRM) ; Université Paris Dauphine-PSL ; Université Paris Sciences et Lettres (PSL)-Université Paris Sciences et Lettres (PSL)-Centre National de la Recherche Scientifique (CNRS) |
| creator | Parguel, Béatrice |
| date | 2012-05-22T00:00:00 |
| harvest_object_id | e5e5cfda-8559-4aa7-8d1d-c3666c56df48 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-06-13T00:00:00 |
| set_spec | type:COMM |