Revisiting the Image of "Bushmen Tea"

While marketing and promotion today can no longer be envisaged without the use of "pictograms" and other visual identities, rooibos tea packaging led to an nth manipulation of the image of the "Bushmen", thereby contributing to their mythicisation.

Data and Resources

Additional Info

Field Value
Source Lesedi : Carnets de terrain = Lesedi : Field notes
Author Le Quellec, Jean-Loïc
Maintainer CCSD
Last Updated May 19, 2026, 05:18 (UTC)
Created May 19, 2026, 05:18 (UTC)
Identifier halshs-00696492
Language en
Rights https://about.hal.science/hal-authorisation-v1/
contributor Centre d'Etudes des Mondes Africains (CEMAf) ; Université Paris 1 Panthéon-Sorbonne (UP1)-Université de Provence - Aix-Marseille 1-École Pratique des Hautes Études (EPHE) ; Université Paris Sciences et Lettres (PSL)-Université Paris Sciences et Lettres (PSL)-Centre National de la Recherche Scientifique (CNRS)
creator Le Quellec, Jean-Loïc
date 2009-05-19T00:00:00
harvest_object_id 1fd8421c-dc17-44e8-80da-47a34a5fb39a
harvest_source_id 3374d638-d20b-4672-ba96-a23232d55657
harvest_source_title test moissonnage SELUNE
metadata_modified 2024-10-08T00:00:00
set_spec type:ART