Adidas : The Marketing Policy for the European Market

Chapitre d'ouvrage pédagogique ; Pervez Ghauri et Philip Cateora (éds.), International Marketing, 3ème éd., McGraw Hill

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Field Value
Source International Marketing
Author Hertrich, Sylvie, Mayrhofer, Ulrike
Maintainer CCSD
Last Updated May 21, 2026, 02:55 (UTC)
Created May 21, 2026, 02:55 (UTC)
Identifier halshs-00690196
Language en
contributor Hommes et management en société / Humans and management in society (Humanis) ; Université de Strasbourg (UNISTRA)-École de Management de Strasbourg = EM Strasbourg Business School (EM Strasbourg) ; Université de Strasbourg (UNISTRA)-Université de Strasbourg (UNISTRA)
creator Hertrich, Sylvie
date 2010-05-21T00:00:00
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harvest_source_id 3374d638-d20b-4672-ba96-a23232d55657
harvest_source_title test moissonnage SELUNE
metadata_modified 2025-12-02T00:00:00
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