This study investigated (i) the prevalence of conversing on a cell phone while driving in New Zealand, (ii) respondents' perception of risk regarding this behaviour and (iii) attitudes towards legislation banning cell phone use while driving. In addition, the study examined the association between the prevalence of conversing on a cell phone and risk perception. Anonymous, self-reported, survey data was collected via the internet from 1057 drivers nationwide regarding the frequency of conversing on a cell phone, including hands-free and hand-held conversing, risk perception, views on legislation, and demographic information. A positive relationship was found between the frequency of conversing on a cell phone and risk perception; that is, as the frequency of conversing on a cell phone increased, the perceived risk of this behaviour decreased.
