Flocon ou Chamois d'Or ? Mesurer la Performance Marketing d'un Service Touristique
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | ISSN: 0779-7389 |
| Author | Goncalves, Olga, Guallino, Gabriel, Michel, Hélène, Robinot, Elisabeth |
| Maintainer | CCSD |
| Last Updated | May 5, 2026, 17:43 (UTC) |
| Created | May 5, 2026, 17:43 (UTC) |
| Identifier | hal-00971396 |
| Language | en |
| contributor | Laboratoire de Recherche Magellan (MAGELLAN) ; Université Jean Moulin - Lyon 3 (UJML) ; Université de Lyon-Université de Lyon-Institut d'Administration des Entreprises (IAE) - Lyon |
| creator | Goncalves, Olga |
| date | 2011-11-05T00:00:00 |
| harvest_object_id | cda5d9b9-6949-42d5-b5f2-7d39eb2922f0 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2026-02-07T00:00:00 |
| set_spec | type:ART |