Exploit, Neglect, Develop, Live: A Typology of Country Image Use in Company Branding.
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | Proceedings of the 2012 Academy of Marketing Science World Marketing Congress~Cultural Perspectives in Marketing (WMC~CPM) |
| Author | Hynes, Niki, Caemmerer, Barbara, Martin, Emeline |
| Maintainer | CCSD |
| Last Updated | May 6, 2026, 00:22 (UTC) |
| Created | May 6, 2026, 00:22 (UTC) |
| Identifier | hal-00960521 |
| Language | en |
| contributor | Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC) (BSB) |
| coverage | Buckhead (Atlanta), Georgia, United States |
| creator | Hynes, Niki |
| date | 2012-08-28T00:00:00 |
| harvest_object_id | 34c1fec2-cde5-4b1a-8edc-e7454d6816a8 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-10-24T00:00:00 |
| set_spec | type:COMM |