Strategy Formulation at Audi

Contribution à un ouvrage pédagogique : Ghauri, P. et Cateora, Ph. (éds.), International Marketing, 4ème éd., London, McGraw Hill

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Additional Info

Field Value
Source https://univ-lyon3.hal.science/hal-00957178
Author Hertrich, Sylvie, Mayrhofer, Ulrike
Maintainer CCSD
Last Updated May 6, 2026, 02:35 (UTC)
Created May 6, 2026, 02:35 (UTC)
Identifier hal-00957178
Language en
contributor Hommes et management en société / Humans and management in society (Humanis) ; Université de Strasbourg (UNISTRA)-École de Management de Strasbourg = EM Strasbourg Business School (EM Strasbourg) ; Université de Strasbourg (UNISTRA)-Université de Strasbourg (UNISTRA)
creator Hertrich, Sylvie
date 2014-03-03T00:00:00
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metadata_modified 2025-12-02T00:00:00
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