La communication marketing des hypermarchés français au Moyen Orient : standardisation ou adaptation ?
Data and Resources
Additional Info
| Field | Value |
|---|---|
| Source | The proceedings of the International Conference Marketing Trends. |
| Author | Meskeh, Mahran, Ferchakhi, Widiane |
| Maintainer | CCSD |
| Last Updated | May 6, 2026, 04:13 (UTC) |
| Created | May 6, 2026, 04:13 (UTC) |
| Identifier | hal-00954610 |
| Language | fr |
| Rights | https://about.hal.science/hal-authorisation-v1/ |
| contributor | Université Montpellier 1 (UM1) |
| coverage | Venise, Italy |
| creator | Meskeh, Mahran |
| date | 2014-01-23T00:00:00 |
| harvest_object_id | be2a41d2-20eb-4076-8f14-0c711d815e06 |
| harvest_source_id | 3374d638-d20b-4672-ba96-a23232d55657 |
| harvest_source_title | test moissonnage SELUNE |
| metadata_modified | 2025-10-24T00:00:00 |
| set_spec | type:COMM |