This chapter aims at promoting the tremendous asset a cooperation of broadband and broadcast deliveries could provide to cope with the data tsunami announced for the mobile access networks. A clever blend of state-of-the-art 3GPP and DVB standards has been designed to provide a broadcast overlay optimized for mobile and operated in conjunction with a broadband unicast access. This chapter highlights the win-win situation for each actor of the multimedia value chain, which should result from such broadband/broadcast cooperation.
