Et vos idées ont du génie ! Rhétorique de la marque

16 pages

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Additional Info

Field Value
Source ISSN: 2269-7195
Author Dupuy, Jean-Philippe
Maintainer CCSD
Last Updated May 9, 2026, 16:03 (UTC)
Created May 9, 2026, 16:03 (UTC)
Identifier hal-00864118
Language fr
Rights https://about.hal.science/hal-authorisation-v1/
contributor Communications, Médiations, Organisations, Savoirs (CIMEOS) ; Université de Bourgogne (UB)
creator Dupuy, Jean-Philippe
date 2013-07-01T00:00:00
harvest_object_id 89e6c95b-9e78-43a9-aede-28b3dd5dff01
harvest_source_id 3374d638-d20b-4672-ba96-a23232d55657
harvest_source_title test moissonnage SELUNE
metadata_modified 2025-11-05T00:00:00
relation info:eu-repo/semantics/altIdentifier/doi/10.3917/comma.101.0010
set_spec type:ART